With over 24 years in Automotive, Kabelo Rabotho is a highly driven and versatile leader. His career in automotive began at Toyota South Africa, holding various positions in their Sales and Marketing organisation including as a Senior Manager for Marketing Planning as well as for Corporate and Government Sales.
Before moving on to Nissan, Kabelo was the General Manager at BMW South Africa responsible for Sales and Brand Management for the MINI brand. Here he oversaw the MINI’s brand positioning in the market as well as marketing and sales plans.
Kabelo has also served as the National Sales Manager at Absa Vehicle Management Solutions and as a Dealer Principal with Imperial Toyota.
Currently, Kabelo is the Marketing Director at Nissan Group of Africa, leading the marketing division. In this role Kabelo oversees the development and implementation of product and brand strategies, marketing plans and material, campaigns, and digital marketing.