Justin Coetzee

Justin Coetzee

Founder, Flxrides

Justin is a civil engineer by training, with a keen interest in urban renewal and the contribution of a healthy transportation system to a city’s well-being and economic growth. He designed and built major roads and related physical infrastructure all over South Africa – until he realized that a sustainable city system relies on vibrant public transportation systems, and not on more tarmac or lanes. This led him to move from consulting engineering to found GoMetro (Pty) Ltd, a company specialized in transportation system planning by means of data science and next-generation mobile applications active in the field. GoMetro’s data is used in projects across the African continent.

Justin Coetzee is an ITS Expert – with comprehensive and deep experience in Data Analytics, Telematics, Passenger Information Systems, Automated Fare Collection, Booking Engines and Customer/User Experience.

Due to Justin’s innovation leadership and product-oriented project management, GoMetro was globally recognized as the “Best Innovation in a Growth Market” at the San Francisco Mobile Global Forum in 2014 for its Metrorail train times app. In 2015, Frost & Sullivan awarded GoMetro a Global Best Practice Award in Transportation Value Added Services due to the adoption of GoMetro by the National Department of Transport, numerous municipalities and their consultants.

Justin has advised National, Provincial and Local governments on New Mobility and the Fourth Industrial Revolution. This has made Justin a recognized expert on New Mobility and technology in transport. Justin has gained extensive post-graduate experience in technology product development, fund-raising and investment pitching, financial management and control, project management, leadership and the implementation of projects in close collaboration with civic and political stakeholders – due to his role as CEO of GoMetro, and a Board Member of the Greater Tygerberg Partnership, and as Director of flx Mobility UK.