Fezile Dhlamini is an erudite black, start-up entrepreneur and a strategic maverick with a BA in Strategic Corporate Communications, which he obtained at the University of Johannesburg. He has always had his finger on the social pulse and has the innate ability to spot trends before they appear.
This uncanny ability has found him throughout his vibrant career, as a sought-after content producer, marketer, brand specialist and leader within various media and social platforms; as well as getting sponsorships and funding for the brands that he’s been associated with.
This is done with the key objective to have traction and sustainability in a rapidly changing and seldom satisfied virtual market.
Having been a social media manager for a popular music group as well as a local web coordinator for a large marketing group, and learning very quickly the ins and outs of the virtual entrepreneurship space, (including market research, content creation and administration, social media advertising, overall measurement and reporting as well as strategic inputs for digital platforms) exposed him to the broad scope of activities that encapsulates the world wide web of opportunities within the social media activation trends and application development.
His own company, Green Scooter is a ride-sharing platform that uses electric vehicles, the first of it’s kind in Africa for Africa by Africa, which uses electric vehicles that are sourced from Sweden. Consumers also have the option to buy electric vehicles.
In the transportation software space, Green Scooter seeks to not only meet and match the existing competition as an e-transport service, but it is also looking at being at the forefront of the renewable energy space and taking over other parts of the industry by changing consumption behaviour of how people travel, and transport goods and services.
Fezile is looking forward to growth opportunities and partnerships in South Africa and the African continent at large.